Before
I couldn't spell "Corporate Governance"
... now I do it
Corporate
governance has succeeded in attracting a good deal of public
interest because of its apparent importance for the economic
health of corporations and society in general.
Corporate
governance - which can be defined narrowly as “the relationship
of a company to its shareholders or, more broadly, as its
relationship to society -…. ", from an article in Financial
Times [1997].
The
first step to good Corporate Governance is to get
past the idea that risk management applies only to safety.
Start thinking about how risk management can be applied to
all aspects of your business:
- Contractual
Risk – will you get paid for the work you do?
- Variation
Risk – is working outside of the contract going to reap
dividends?
- Financial
Risk – is your level of debt manageable and are you funds
safe?
- Environmental
Risk – compliance to Australian Standards AS 1400.
- Occupational
Health and Safety – compliance to AS 480.
- Legal
and regulatory compliance. Industrial Relations compliance
and the risk of disputation.
Risk
management is a discipline for living with the possibility
that future events may cause adverse effects.
Get
past the notion that risk management applies only to safety.
An
introduction to the new risk management Australian Standard
AS 4360: 2004
In
the simplest sense, the standard applies the concept that
risk applies to all aspects of a company's operations, not
just safety. Indeed the definition of hazard is: “a potential
source of harm”. Note that there is no reference to person
or property. The standard also introduces the concept of risk
avoidance which is a decision not to become involved in, or
withdraw from a risk situation.
Whilst
the standard applies similar terms such as risk, hazard and
risk assessment, the broader implications of failing to deal
with risk at a strategic business level are the focus of the
material. This is to say that risk management is a process
whereby the organisation assesses, controls or avoids any
situation or circumstance that can cause harm or damage. For
example, what are the risks and measures necessary to avoid
industrial action or failing to recruit effectively? To elaborate,
if an organisation does not identify the likely problems with
its industrial relations, loss can occur to the stakeholders.
Likewise, many issues (hazards) can arise if an organisation
does not recruit in accordance with the law.
It
is in this regard that the impact, or consequences, of failing
to assess risks on this level can be just as damaging in the
short or long term, to an organisation's viability. In it's
most basic form, it is a process to establish what can cause
your organisation grief and how to remedy the problem to a
win – win situation. It is in fact like saying “I knew this
would happen, but I didn't do anything about it.” To use another
analogy, it is like utilising a very well informed crystal
ball to fix problems before they happen. The sequence is logical
and can be followed easily.
There
are seven steps to successfully managing risk:
- Communicate
and consult: talk to all affected parties at each stage
to determine concerns and issues as well as attitude.
- Establish
the context: identify just what circumstances are occurring
before during and after the risk assessment process. This
will allow you to establish what criteria or standards
will be established against which you can carry out the
risk assessment process.
- Identify
risks: identify what events, happenings or circumstances
could cause harm to the organisation.
- Analyse
risks: determine the likelihood and consequences of the
risk and hence analyse the level of risk to the company/
stakeholders. This allows you to prioritise the level
of threat.
- Evaluate
risks: make a comparison of the risk levels against the
criteria you had established in step 2. This allows you
to make decisions about which hazards will be addressed
first, second and so on.
- Treat
risks: use available resources, and commit more resources
if necessary to fix the problem. The most valuable resource
will be people.
- Monitor
and review: continually check the effectiveness of the
controls you have put in place. Remember to be as objective
as possible. If something isn't working, fix it.
So
why not make risk management the platform for your business?
Life
is risky.
Risk
can involve failure, but if we place too much emphasis on
failure rather than on rewarding success, people will not
take risks, and neither the people nor the business will
flourish.
Taking
intelligent risks will often mean taking bold decisions
rather than 'making do' with “it'll be okay”.
Choosing
to start up a business and employ people is very risky.
Your
ability to consciously and consistently manage risk will be
the difference between the success and failure of your business.
Sue
Stack and Iain Campbell
Stack
Masula
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